Strategy and Planning

We can assist in developing, enhancing, evolving and repositioning your products and services, including nomenclature or product and feature naming.

We offer structuring, hypothesis and live price testing to optimize yield, retention and repeat sales, stimulus triggers such as price elasticity testing, marginal utility analysis, and soft attributes (brand, endorsement, product positioning and other variables influencing price elasticity).

Our comprehensive marketing includes traditional media, digital channels and direct mail marketing services. We craft creative to inform and persuade, get attention, interest, desire and drive to action.